Changing times come with changing tastes and we have seen trends change in travel over the years. They key word for 2023 is: Different. The more hotels stand out, the better they will fare this year.

Without further ado, let’s take a look at some of the key trends of 2023:

Sustainable Travel

2023 is about sustainable travel, and travelers are on the lookout for hotels that are sensitive to the environment. Every hotel includes environment friendly options – opt-ins for using the same towel, offering biodegradable toiletries and more. But some hotels go the extra mile by using recycled items and solar orother sustainable practices. It all depends on how far you want to go for the environment!

Experiential Travel

It’s not only about simply seeing a place anymore, it’s about creating memories. Experiential travel is the way forward. Hoteliers need to figure out innovative ways to integrate the community with the hotel. For example, if the hotel is in the countryside, local tours of the surrounding villages could be arranged for guests. Such tours will create long-lasting memories for travelers.

Goal-based trips

Along with sustainable traveling, this generation of travelers are also on the lookout for goal-oriented trips. For example, there might a famous marathon in your country with travelers coming from all over the world to participate. As such, it would make sense to have event-based travel offers for potential guests.

It’s 2023, and as usual, the hotel industry is moving forward with full speed and gusto. It won’t be long before traditional methods have become obsolete and technology takes over.

Here are five trends that we foresee in 2023:

Rooms are getting smarter

Once upon a time, controlling your entire hotel room from your smart phone was mere fiction. Now it has become a reality. Several hotels are implementing smart technology in their hotel rooms and creating apps through which guests can operate the functions of their room, order room service in advance, watch their latest Netflix series on TV screens and much more. The possibilities are endless and we are excited to see how this will progress!

Mobile is the way forward – for real

Have you ever experienced the same old nightmare – going into a hotel room and not finding a universal adapter – rendering you unable to charge your mobile device? We have. Far too many times.

It’s time for hoteliers to realize that guests are not going anywhere without their mobile phones. USB sockets for charging cables, or universal adapters and outlets should be standard practice by now.

This is especially important now, with traveler’s using predictive apps to get suggestions on their trips and itineraries.

Chatbots and conversational marketing

We have already spoken about the importance of Chatbots before, but we want to emphasize it again. Chatbots that use Artificial Intelligence will be at the pinnacle for hotel marketing for the years to come. Chatbots make customers feel that they are being personally attended too and that their queries are being looked after.

To conclude, this could be a lot to take in initially, but as time goes on these trends will become the norm. It is important that you do not fall behind and stay up-to-date with the latest trends.

AI, or Artificial Intelligence, is the way of the future. With AI, companies can now gage their target audience behaviour, preempt their needs and market their services in the most bespoke manner possible. AI empowers marketers by taking data and translating it into actionable insights.

Here are three ways in which Artificial Intelligence will transform hotel market:

Data-Driven personalised marketing

With data acquired, hoteliers can now create hyper-personalised customer segments, completely understanding their needs, habits, preferences and more. Through this methodology, hoteliers can figure out unexplored avenues for revenue generation or think of ways to promote brand loyalty. This data is also incredibly useful for upselling strategies. Instead of sending out random mailers and ads, AI allows hoteliers to target a specific niche of your audience who will opt for an upgrade.

Evolving Algorithm

Through artificial intelligence, hoteliers can easily extract a person’s behavioural patterns even if all the data isn’t available. A traveller goes through several checkpoints and decisions such as the reason for travelling, motivation behind booking a hotel, activity preferences, food habits and so many more. Without AI algorithms it would be difficult to compute all these data-points concisely.

Customized guest experience

Instead of sending generalised emails such as “Thank you for staying with us,” through AI you can create completely customised messages. For example, if the guest prefers a room with a pool-side view, the next time he comes to the hotel or any other hotel in the chain, through AI, hoteliers can directly book him in the room of his choice. The welcome mail could be “Thank you for booking with us again. We have reserved a room for you that faces the pool, as per your preference.” Nuances such as these will work wonders for customer loyalty.